First, understand your current catalog
We start by mapping your existing Amazon and Etsy listings. That includes seeing how many active listings you have, how they are grouped, how titles and tags are used, and which products are central to your brand. This baseline keeps future changes anchored in facts instead of impressions.
Listing Inventory
Complete count and categorization of active listings across platforms.
Title & Tag Analysis
Review how titles and tags are currently structured and used.
Product Grouping
Identify how products relate to each other and your brand.
Brand Centrality
Determine which products are most important to your brand identity.
A shared view of search behavior
Using Ultree's intelligence tools, we surface the search phrases and patterns around your products. We then connect those findings back to your catalog so it's clear which terms should influence titles, tags, bullets, or descriptions. This becomes a working reference whenever your team updates listings.
Search Pattern Discovery
Identify the phrases customers actually use to find products like yours.
Catalog Connection
Link search insights directly to your existing listings and products.
Content Guidance
Clear direction on which terms should influence different parts of listings.
Team Reference
Shared resource for consistent optimization across your team.
Focused changes, not full rewrites by default
Instead of rewriting everything at once, we identify a small group of listings that can benefit most from clearer language, better structure, or more appropriate tags. Once you see how those changes behave in your analytics, we extend similar improvements to related listings and, if helpful, to shop-level content.
Priority Identification
Select listings with the highest potential for improvement impact.
Language Clarity
Improve how products are described without losing authenticity.
Structure Enhancement
Better organize information for both buyers and algorithms.
Performance Tracking
Monitor results before extending changes to additional listings.
Your brand should feel consistent everywhere
Many buyers move between your own store and your marketplace listings. We pay attention to how your products are presented in each place and suggest adjustments that help the experience feel connected. That may include harmonizing naming, clarifying value propositions, or aligning categories when possible.
Cross-Platform Consistency
Ensure your brand feels cohesive across your store and marketplaces.
Naming Harmonization
Align product names and descriptions across all platforms.
Value Proposition Clarity
Consistent messaging about what makes your products valuable.
Category Alignment
Strategic categorization that works across different platforms.
